Why tracking companies move to a platform in their own name.
What resellers and self-hosters tell us.
Clients remember the wrong name
Clients bookmark the provider's address, and some call the provider directly when something goes wrong. When they think of tracking, the name that comes to mind is the provider's.
Someone else sets your prices
A reseller price list can change with a month's notice. On a per-unit bill, your costs rise with each fleet you win, which eats into the margin on the accounts you worked hardest for.
The upkeep falls on you
A self-hosted server is cheap to license but costs you evenings. There are system patches and software upgrades, a database that keeps growing, certificates to renew and backups you hope you'll never need.
The company is harder to sell
A buyer will want to know who owns the client relationship. Accounts that sign in at your address go with the company when you sell it, but logins on another company's system may not.
What clients see afterwards
They see your web address in the browser, and your logo on the sign-in screen and inside the portal. Emails come from your domain, and if you offer the Fleet app, your name sits under its icon. Nothing points them to us.
What you control afterwards
You set your prices and choose which modules to offer. You decide which clients get cameras or fuel monitoring, and how invoices go out. We charge a fixed plan fee and take none of your income.
When it's better to stay put.
A move takes work, and for some operators the timing is wrong.
Tracking is a small side line
Say you look after a few dozen units alongside another trade, and the reseller margin pays for your time. Then a move may not be worth the effort for now. The plan is cheap, but the days of work and the calls to clients add up.
You don't control the units or SIMs
Some reseller agreements keep the SIM cards in the provider's name or lock the settings on the units. Read yours before you set any dates. You may need the provider's help, or new SIMs.
Questions about rebranding
Will clients notice that we changed platforms?
They'll see your name where the old one used to be, and a new address to sign in at. Most take it as a sign that you're growing. Tell them before the move, not on the day.
Can my current provider stop me from moving the trackers?
If you paid for the units, you can reconfigure them. Read your agreement first, though. Some providers own the SIM cards, and some put a configuration password on the units. You'll need the SIMs released or replaced, and either that password or the maker's help to reset it.
Is switching worth it with only a few dozen units?
It can be. Starter is $50 a month and holds 50 devices, so put that next to your current bill. The bigger question is who sets your prices and whose name your clients remember.
Read next
Put your name on the platform your clients use.
Order online and we'll usually have your branded server running within a day, ready for your first trackers.